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Cleveland Cavaliers Unveil Refreshed Brand Identity with Updated Logo Collection
Cavs Introduce New Primary Logo, Alternate Logo, and Updated Wordmark
June 1, 2022
The Cleveland Cavaliers have introduced a refreshed brand identity with an updated logo collection that reflects the team's current identity and aspirations. The new primary logo retains the iconic shield shape but removes the sword, straightens out the wordmark logo, and eliminates navy blue from the color scheme.
The team also unveiled a new alternate logo featuring the team's abbreviated nickname "CAVS" in gold split lettering with a basketball and net. This logo pays homage to the team's rich history while embracing a modern and dynamic aesthetic.
"Our new brand identity is a reflection of who we are today as a team and an organization," said Cavaliers CEO Nick Gilbert. "We are a young, vibrant team with a bright future, and our new logos capture that energy and excitement."
The refreshed brand identity will be implemented across the team's uniforms, merchandise, and digital platforms. The Cavaliers will debut their new primary logo on their uniforms for the 2022-23 season.
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